Beauty Tips from London

Hello followers!

How many times have you felt uncertain about the right beauty product to buy? Or you were afraid of “substituting” your “trusted” one with a new one? There are so many options out there!

Did you buy a product that , even if top branded, you actually ended up not using it because, once at home, you realize that it is not the right one for your skin type or colour? Did you trust the “super skilled” sales assistant that suggested you to “absolutely” buy that foundation as the best one into the whole beauty universe but that it actually wasn’t that amazing?

A couple of days ago, as, as you know , my “geekness” is getting worse and worse, I was browsing to get inspiration and ideas to develop a new section of this blog (about will see it in a couple of months), I bumped into this english website which I found quite useful and easy to use

Ciao Followers,

Quante volte vi è capitato di  essere indecise su quale make up scegliere per un’occasione speciale, oppure di acquistare quel prodotto che , benchè di marca, non siete poi riuscite ad indossare perchè non adatto al colore del vostro viso o della vostra pelle? Quante volte vi siete fidate della commessa super esperta che vi parla di quel particolare fondotinta come se fosse il non plus ultra dell’universo beauty, ma che alla fine si è rivelato un flop?

L’altro giorno mentre tanto per cambiare stavo navigando sul web da brava IT addicted 🙂 …ho trovato questo sito inglese a mio avviso davvero molto utile e di semplice utilizzo.

After answering to some questions regarding your skin type and colour and some additional information..

Dopo aver inserito le caratteristiche della vostra pelle e qualche altra informazione….

You will get your personalised recommendation about the foundation more suitable for you…and if you are already asking yourself if you have to pay for it. well the answer is is totally free!

Vi verrà indicato qual è il fondotinta più adatto alle vostre esigenze ed è tutto assolutamente GRATIS!

As I got curious about this and I was in London for other reasons, I managed to have a meeting with the PS Beauty CEO in order to better understand the business model of the company as well something more about objectives and future plans of this young and fast growing company .

As usual my day couldn’t have been free from vicissitudes  : my flight was delayed, I got stuck in traffic on the way from Stansted to Central London which meant not having the time to go home and change my clothes and ending up doing it in Starbuck’s and Costa toilets ( lol), I forgot my make up kit in Italy so I had to buy a new one in a shop where I had to queue for 20 minutes ( and I was already late), I fought with the taxi driver as he refused to take me to the end of the road (come on I just didn’t want to walk  for almost 1 km with my heels on!) . Anyway after all this 🙂 I finally reached this trendy office in the heart of Camden Area (Young style, colourful , with ping ping table at the entrance).

Incuriosita dalla cosa e trovandomi a Londra per altre ragioni, ho trovato il modo di fissare un’intervista con l’azienda che lo ha creato per capire quale fosse il modello di business e in generale qualcosa in piu’ su obiettivi ed eventuali futuri sviluppi.
Tra mille vicissitudini sono riuscita a raggiungere il loro ufficio: aereo in ritardo, traffico bloccante sul tragitto Stanstead -Londra che ha comportato conseguenze catastrofiche sulla mia ‘immagine’ dato che ho dovuto cambiarmi di abito in due tranches nelle toilette di Costa e Starbucks, trucchi dimenticati in Italia e che ho dovuto riacquistare facendo una coda di 20 minuti (ed ero già in ritardo), litigio con il tassista che si è rifiutato di portarmi in fondo alla strada (volevo solo evitare di camminare quasi 1 km a piedi con i tacchi!)  …sono arrivata in questo ufficio super trendy nel cuore di Camden Town con tanto di tavolo da ping pong 🙂 .

During the meeting I was pleased to find out that very soon this practical and fast tool will be not anymore focused only on foundation but it will be about ALL Beauty products..the new website release is about to come and it will tell you which nail polish, cream, lipstick, gloss and any other beauty product it’s the best choice for you!

I don’t want to tell you everything at this stage but I already can say that the technology will be definitely more efficient and stay tuned!

Uno degli output del meeting è stato che questo tool pratico e veloce sarà a breve disponibile per qualunque altro prodotto di bellezza. E’ infatti prevista , nelle prossime due settimane…una nuova release del sito con una tecnologia ancora piu’ customizzata ed efficiente.



PS Beauty è anche su Facebook Twitter.

You can find PS Beauty on Facebook and Twitter.

Wishing you an Amazing Weekend



Eleonora Rocca

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